Students will know and demonstrate the ability to apply current theories of new media to information services such as social/digital marketing campaigns, online content development, and marketing research. Students will know when and how to communicate using a variety of digital and social media tools such as digital storytelling, social networks, and other means, creating programs and solutions in online digital environments that are effective, inclusive, and respectful of diverse people and groups. Students will apply their acquired knowledge of Information and Communication Technologies to explain current theories of the human behaviors, interactions, and biases that underlie digitally mediated communication. Students will demonstrate proficiency in information-age literacies including but not limited to: evaluation of information, privacy and security, information ethics, and technological literacy. Students will be able to recognize and analyze ethical and policy concerns raised by new technologies and will be able to apply ethical thinking to real world cases and craft effective solutions. Students will be able to identify and apply professional ethics and standards relevant to their career to aspirations. Students will demonstrate understanding of the use of information and communication technologies and the implications of such use, for example: scientific and social uses of information, and social, cultural, and economic implications of digital life and culture. Students will demonstrate facility using basic research methods, for example: research design; statistics and analysis; organization, identification, and location of data and information including open- and closed-access sources; and/or presentation of findings in oral, written and multi-media form, including proper use of and citation of sources. Students will acquire the skills, knowledge and self-understanding to communicate with and effectively work and interact across cultures and with diverse people and groups. Students will demonstrate knowledge of career and further education options and opportunities open to them relative to their plan of study and will set goals and make plans beyond their expected graduation.