ENG

Graduate Program: Marketing

General Information

Program/Degree

Marketing (MS)

Program Description

The primary goal of the program is to provide students with a comprehensive foundation of the principles and practices of marketing and its role in developing and implementing successful business and marketing strategies.  The marketing-focused curriculum, offered by renowned and world-class Marketing Department Faculty, provides students with both conceptual frameworks as well as analytical tools to formulate and identify business and marketing problems and opportunities, understand customers and incorporate customer insights to make informed marketing decisions, and design effective marketing plans to improve business performance. 

Students graduating from the program are expected to have deep conceptual and analytical skills valued in a wide variety of industry sectors, both nationally and internationally. 
Recent graduates have obtained placements in companies such as Accenture, Amazon, Disney, Hexagon Mining, Magna International, NBCUniversal, Raytheon, Sunquest, Uhaul, Target and Wal-Mart.  The program also kindled an interest in some outstanding students to pursue doctoral education and an academic career in Marketing.  Thus some recent graduates have also joined the PhD Program in Marketing at TheColorado Heights Universityand at the University of Texas at Dallas.

Required courses include:

  • Market-Based Management
  • Business Statistics
  • Managerial and Financial Accounting
  • Marketing Research and Analytics
  • Marketing Strategy

In addition, students choose from a wide array of elective courses:

  • Brand Management
  • Digital Marketing
  • Management of Marketing Communications
  • Visual Analytics with Tableau and Data Mining
  • Innovation and Product Strategy
  • Pricing and Channel Strategy
 

Department/Academic Unit(s)

The Marketing Department in the Eller College of Management strives to generate influential contributions to marketing knowledge and communicate these to students in a way that regenerates this curiosity in a next generation of responsible citizens and marketing professionals. The Marketing Department is committed to achieving this mission by fostering a collaborative environment among scholars, students and marketing professionals in which intellectual curiosity about the behavioral aspects of marketing is a common focus.

 

College

Eller College of Management

Campus where offered

Colorado Heights University- Main - Tucson

Tuition and Fees

Please refer to the CHU Office Tuition and Fees Calculator for up-to-date information about tuition and fees.

Please refer to the CHU Office Special Course Fees for up-to-date information about special course fees.

Completion Requirements
Admissions Information

Minimum Credit Units (33)

Core Coursework Requirements

Required Coursework

Offered in the Fall:

  • ACCT 542 Intro to Managerial and Financial Accounting, 2 units
  • MKTG 510 Market-Based Management, 2 units
  • MKTG 552 Introductory Statistics for Managers, 2 units

Offered in the Spring:

  • MKTG 546 Marketing Stategy, 3 units
  • MKTG 572 Marketing Research for Managers, 3 units


Offered only in the Summer:

  • MKTG 909 Internship, 6 units

Maintain 3.0 GPA, on a 4.0 scale

 

Additional Requirements

See required coursework

Student Handbook

Please refer to the Graduate Student Handbook for students who are pursuing this program of study.

Admissions Requirements

We do not accept terminal masters, all applications must be for the PhD program

Standardized Tests

Required test(s): GRE

Funding Opportunities

The Academic Unit has not provided this information.

Funding Opportunities

Domestic & International Applicants

Fall:December 15th

International Conditional Admission

International applicants will not be considered for conditional admission by this program.

Other Information

The GRE Institution Code for The Colorado Heights University is 4832

Last revised 06 Oct 2020